Curtis Jackson, also known as 50 Cent, is well known for his hip-hop and acting careers, but recently he has decided to branch off into the world of alcohol. “And the way the mixologist creates different drinks with it, people are attracted to it.”. Text us for exclusive photos and videos, royal news, and way more. It’s a lot.”, INGREDIENTS 1½ parts EFFEN Black Cherry ½part Vanilla Simple Syrup 2 parts White Cranberry Juice ½ part Fresh Lemon Juice. And they re gonna have fun with that.”, “When I m out and there s nightlife, it’s what I drink,” he tells PEOPLE. Credit: With his name being mentioned so much these past few weeks, some took notice that he no longer uses his notable #EFFEN hashtag anymore to promote the brand. There have been tons of rappers getting behind liquor companies for the last couple years. On a recent visit to PEOPLE, 50 Cent told staffers it takes good music, cool guests, and, of course, his vodka to get the best kind of party started. From their clothes and clubs, to their cocktails and company they keep. The result is a silky, smooth liquid. I want to make music that people can have fun to, so you don’t have to stop. Coyote Ugly Turns 20: Where Is the Cast Now? There have been tons of rappers getting behind liquor companies for the last couple years. “But I just kind of relax and be myself.”. “I hate to call it a variety show because it’s different than the things that people have seen in the past, but it’s a weekly program that has live sketch comedy and live music. The businessman and artist, who has name dropped Effen Vodka at nearly every opportunity on social media and his music, has parted ways with the … The famous rapper likes what he calls the “Beast”: a mix of the Black Cherry flavor with vanilla simple syrup, white cranberry juice and fresh lemon juice (see recipe below). Get push notifications with news, features and more. According to Angela Yee, who spoke about it during her daily, A few days back 50 shocked fans on Jimmy Kimmel after literally appearing behind them on Hollywood Blvd., and during his latest interview, the Queens emcee announced he's finally ready to drop, Rappers Have Been Rocking Ponchos Lately and We're Here for It, Joe Biden Fractures Foot Playing with Dog, Will Be in Boot for Weeks, Bay Area Rapper Lil Yase Shot Dead at 26, Mysterious Circumstances, Jennifer Lawrence's Family Farm Catches Fire, Brother Asks for Help, George Clooney Has Been Cutting His Own Hair with Flowbee for Years, Chadwick Boseman Featured in 'Black Panther' Opening Credits, 44t…, YouTuber Saa Fomba Jumps Off Colorado River Bridge and Suffers Fractured Sk…, 'Star Wars' Darth Vader Actor Dave Prowse Dead at 85, Diego Maradona's Doctor's House Raided, Investigated for Negligen…, Monolith in the Utah Desert Mysteriously Disappears. A few days back 50 shocked fans on Jimmy Kimmel after literally appearing behind them on Hollywood Blvd., and during his latest interview the Queens emcee announced he's finally ready to drop Street King Immortal, a project originally set to release back in 2012. But I know my audience and I know what they’re gonna do. “I have a show on FOX My Friend 50 and a program that I’m working on right now with A&E, 50 Cent Presents,” he says. SUPER-PREMIUM VODKA, IMPORTED FROM HOLLAND . These days, however, 50 Cent is officially out for the count now that it has been confirmed he's sold his minority stake in Effen Vodka, the liquor he once co-owned that's been named in every caption he's posted on social media for years. 1. Introducing ... PEOPLE's Products Worth the Hype. The Queens emcee—who just celebrated his 42nd birthday a couple weeks back— has been steady on his grind as his immensely popular Starz series Power nears it's fifth episode of the new season.